Business
by: Yasir Wazir
Total views: 450
Word Count: 437
In the perspective of economy studies, business is termed as a form of social science in managing human and resources towards collective causes of objectives. The objectives are usually improving productivity, sales or profit. However, in etymology studies, business is considered as an individual or a group of people being busy.
There is much type of businesses since the beginning of civilisation. It begins with trading of various forms of commodities that is deemed to be useful and of value. The very basic form of business is a shop front or usually termed as ‘brick and mortar’. Subsequently, business has evolved into more than just a simple entity to a valued entity but listing in the stock exchange. The potential and value of the business are primarily determined by the amount buyers are willing to pay for owning shares of the business.
A notable emerging business since year 1998 is the online business or .com company. It is later termed as E-Commerce. This form of business is radically different from the traditional and conventional ‘brick and mortar’ type of business. Online business actually creates value by bringing their business to customers as compared to customers looking for the businesses for desired products or services. The main platform for online business is Internet, which provide easy access for everyone globally. The most and crucial part of online business is actually online marketing or in a more layman term, advertisement.
There are many forms of online advertisement starting from links, banners as well as affiliations. This form of marketing has some barriers. Online businesses although has been around for more than a decade now, it is not really well received in some part of the world mainly due to their conservative culture. However, the situation has been improving as more countries are emerging in terms of their knowledge of technologies. Another barrier in online transactions is security. Many businesses have been trying and investing lots of money into their online business security to provide a more secure online environment for customers. Customers are more wary nowadays as cases of Internet scams and frauds, which may in term forms another barrier for online business. In order to circumvent this problem, more information and advertisements are being used to assure as well as reassure customers of their reliability.
All business involved risks and it is inevitable. But as you can see presently online established companies like eBay, Yahoo and Google have made it so well which significantly impacted the online world of business in a positive way.
About the Author
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Yasir can be reached at yasirwazir@yahoo.com.
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