Search Engine Optimization: Myths plaguing Search Engine Optimization
by: cnpl
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Word Count: 621
Search is gaining popularity with each passing day due to technical advances occurring on global level. Search is the most unique medium of information grasping. Although Search Engine Optimization is the most popular marketing strategy adopted by internet marketer’s world over but there are many myths surrounding them. Lets have a look at these myths.
- Cramming too much metatags will be helpful.
The reality is that many of the metatags is not recognized by search engines. - Putting the content within the Webpages with much keyword density will increase my PR’s.
This is not true with all the search engines as many of them look beyond just density rich keyword contents. - SEO guarantees my position in search engine rankings.
It’s never like that only Search engine will ensure your search engine rankings. So don’t believe those numerous SE ads which say they can take care of your search engine rankings. Its upto those web spiders which will change your destiny not the Search Engine Optimization firms which may work on your behalf. Also these rankings are never stable you have to work hard to maintain them. - Making special agreements with the Search Engines like Yahoo, Google will be helpful
You may come across many Search Engine Optimization firms which will promise you that they can drive your Search Engine Rankings to high up in ladder due to their special relationships with the Search Engines but it is never like that. In order to be Search Engine friendly you have to show your credibility and dynamism to adapt the changing technologies. - Link Popularity means higher rankings
Although many experts propagate this myth with much confidence but one thing a website owner must realize that the importance is not about adding any link to your website but the relevance is all about placing those important links which will reciprocate your business interests with same vigor. - Frequent submission of sites to search engines will ensure my position with Search Engine Rankings
In reality for many of the search engines declare the site as spammer if it is submitted more than one time during the month. Most of the search engines will index your sites by their own but you can seek the attention of the web spider by placing links to those Webpages with higher PR rankings. - The website once ranked high by the search engine should not be changed and retained throughout
The search engine rankings are not permanent and it’s solely dependent on the technical creativity at your end. So continuously evolve yourself with the changing information landscape and try the whole purpose of information sharing with more technical approach. - Only optimizing my homepage from time to time is necessary to remain in the search engine’s radar
This myth is totally wrong one should continuously make changes with all the web pages equally. Each page should be optimized with relevant keyphrases from time to time. - Doorway pages will ensure my popularity with search engines
Doorway pages are the Webpages which are the replica of the original Webpages but its keywords are tailored so as to be uniquely in specific search engines. Only changes lie in the meta tags, word densities and keyword targets rest the contents are same. - SEO is expensive
SEO is supposed to be the cheaper form of online marketing rather than other forms of online marketing. Organic optimizations are cheaper than the PPC marketing campaigns.
Discard any myths which are stopping you to utilize the benefits of Search Engine Optimization.
About the Author
Cyberindigo Net Pvt. Ltd. specialises in providing customised information technology services in the field of consulting and software development to customers in North America, Europe and Asia. We have expertise in strategic implementation of IT Solutions in Business Intelligence, CRM, SCM, Marketing, Workflow, HR Management, Knowledge Management, MIS and Portals.
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